Homes don't sell by accident. It requires a coordinated strategy that begins with the first time we walk through your home together until you hand the keys to the new owner. More than just a realtor, I am a marketing specialist who will help you present your home to buyers in the most favorable light.
With nine years experience living and working in the area, I know how to bring buyers to the table and negotiate the best price and the most favorable terms for your needs. I will be a partner and counsel throughout the contingency process and can help you arrange all of the basic steps to successfully conclude your transaction. My job is not done until the final payment clears.
Please take a moment to read through a brief description of my strategic approach to making your home sale as rewarding and efficient as possible. For an additional premium, Concierge Marketing white glove service is also available.
Marketing Your Home 101
First Walkthrough Consultation
When you enlist me as your broker, we'll walk through your home together and take a detailed accounting of several key factors:
- Your needs as a seller
- The physical details of your home (eg. dimensions)
- Improvements you've made to the property
Then we'll discuss how to position your home for sale by taking into account:
- The condition of the overall market
- The average sale prices and trends in the area
- Recent market-tested sales strategies
An optimal sales strategy is more than any one factor; it requires striking a balance between pricing, timing and marketing using an up-to-date read of the market. What may have worked last month may no longer be the way to position your home in the strongest light.
The goal of the first walkthrough is to put us on the same page and ensure I have a thorough understanding of your goals and your home's marketable assets.
Staging Your Home
When you walk into someone's home for the first time, what do you notice? Color, light, a general sense of order? No matter how spectacular a home is, a quick visit by a potential buyer will never allow them to appreciate the subtle details you have grown to love over years.
In other words, there's often a difference between a house that is charming for everyday living and a house that shows well on first glance.
I have spent years helping clients make subtle adjustments that allow buyers to see the full potential of a home. Adding a light here, moving a piece of furniture there and the occasional fresh coat of paint can go a long way to converting a good home into a spectacular sale.
Understanding Your Buyer Better:
My four simple maxims will help you catch a buyer’s interest and close the deal you want.
- Most buyers won’t see beyond the first impression.
- Light is your most intoxicating sales tool
- Buyers consider what they’ll ask to get back during the inspection when making anoffer; by paying attention to details now, you’ll keep more money at closing
- Buyers compare your home not just to those in your town, but in other areas as well.
Utilizing the Internet
A majority of buyers now develop their initial interest in a home via the Internet. I help you take full advantage of this resource by employing several key web tools:
- Web listing: placement on my site with extensive information and photographs to help draw attention to your property
- Virtual tour: with your approval, I can prepare a photographic "virtual tour" of your home that allows web visitors to navigate through your property as if they were practically there. My virtual tours are also cross-linked through a wide range of sites using the exclusive VisualTours network.
- Listings emails: as soon as your home is listed, I send out an email to my list of potential buyers that directs them to the web listing
- Realtor.com: all of my listings are cross-listed on Realtor.com
- All of my listings are cross-listed on the website
MLS: all of my listings are cross-listed on the Garden State Multiple Listings Site
Open Houses
I handle all open houses personally and provide all of the documents you will need to provide for a buyer including a floor plan, sell sheet and mortgage information.
Before an open house, I will also visit your home to finalize last minute details to make it thoroughly inviting for prospective buyers. Considering that most buyers will visit several open houses on any given day, it's important that yours stand out as being an event.
Weekly Follow Up
As needed, I will continually reassess your home sale strategy, consulting with my expert colleagues to ensure we are pursuing all of the best avenues.
If you ever have questions about the latest status of your home, buyer interest or area sales statistics, I will be available to provide you with that information as often as your require
- NUMBER1EXPERT™ 
